When it comes to digital marketing, you have most likely heard a lot about local SEO being one of the essential elements for startups. Why not? After all, everyone needs to know about your business, especially in that place where your target audiences can easily reach you. Local SEO serves to promote your Business exposure on location-based searches. It is merely a variant of your ordinary SEO and is targeted at making sure your business gets discovered online by individuals looking for it at that particular region.
These consist of searches with specific geo qualifiers, such as city, state, postal code, and so on, and ‘‘near me’’ searches, where Google gets the geo-location of the individual and offers search results about that product to him/her from that location.
Expand Your Brand in Your Region First
According to a research study done by Forbes, 95% of smart device users have used their gadget to carry out local searches, out of which 61% called a business, and 59% checked out.
Now, these numbers will inform you that results from location-based searches are of significant opportunity for possible consumers, and those numbers will just keep growing, and these results from individuals who are looking for items/services that you provide can easily contact you which will undoubtedly have a higher conversion rate for your business.
The Basics of Local SEO
The very first thing to understand here is that this is SEO for location-based searches which means that a physical address or area should be present on the Business Website/Landing page to appear on the local search results page. If your address is not upgraded in Google My Business and other online directory sites, it will not come up when a consumer types a “near me” or “in *region name*” search.
The next thing you need is to guarantee that your business’s NAP (Name, Address, and Phone number) corresponds across all the online directory sites you have gotten in which will allow Google to notice you and will likely put you in the local pack. You can even select to choose a tool like Synup that handles all your online listings for you so that you can avoid the trouble of hand upgrading every directory.
Another method to improve your Business’s Local SEO is through citations. A citation is when a 3rd party site lists your business as a point of reference which means that some blog/article has mentioned your company as being excellent location/services. This will allow Google to gain trust in your business services and will most likely increase your chances of getting in the local pack.
How Does Local SEO Affect Your Business?
Apart from what your hard work has done to the business, Local SEO will help you find that traffic with just a simple search. You just have to show all the features and services you provide on your website so that it attracts more customers than your competitors.
Now that you understand why local SEO is important for your business, organize and start making small goals to gain a much better online existence. Remember, local SEO is just a small but effective method of developing your customer base.
As the best Local SEO service providers, our only advice to you is that if you are a local business owner, your first aim should be getting in the local pack (one of the most visible SERP feature) of those regions where your customers can easily reach you, and you can make your business appear in the block if you play your cards right.