In B2B the biggest challenge is the marketing budgets and difficulty to promote business and generating leads online, the only alternative is organic search engine optimization or SEO.
B2B (Business to Business) refers to commerce and business between two business or a consumer buying from a business. These transactions are in lesser quantities, but the volume of tickets varies from business to business and can be huge in millions or billions. Retail is a huge organized market as we know is called B2C or Business to consumer.
SEO is the process of improving the traffic towards the company’s website by making it more eminent in search engine results using some specific targeted keywords, backlinking, tagging and content optimization on the website and making website SEO / Search Engine ready or readable.
These organic search engine optimization results in website traffic and generates free leads over a while. It helps you save a great number of marketing funds in traditional advertising or even paid digital advertising.
Google Ads which appear in top 4 search engine results on www.google.com with the use of Google AdWords or advertisements that appear on other websites through the Google Display Network or Google Double Click (DBM) is costly but drive huge results for products and services clients are looking at.
Most B2B marketers know that SEO is beneficial, but stumble to tackle it because of time and budget constraints, or just simply not knowing where to begin.
SEO can make one of the greatest impacts on lead generation and can conveniently be one of the most cost-effective channels for new lead acquisition.
Whether you are looking at SEO or PPC, your eventual goal is to boost your return on ad spend. It is great to have your paid ads at the top of search results, but ultimately landing under the ads, at the top, free of cost, can cater good, if not better, conversion results.
The first way you find a place, product or services is searching on Google Search or using Google Voice or Siri or Google Home / Alexa services these days. the results we see or hear on these devices are "organic results." generating organic traffic and getting ranked on the first page of Google takes right SEO to practice, persistence and time of at least 6 to 7 months show right results, yes it needs patience, however, it's worth it.
PPC on Google / Facebook can generate instant results, however, many never sustain stable results when the budgets get exhausted, however, SEO may take some patience and investment for 6-8 months to turn around the entire concept of getting leads from the website and saving almost 65% on your paid digital marketing.
Any day organic SEO can be more fruitful compared to paid PPC (Pay Per Click) Google / Facebook / Instagram Ads for B2B business.
Few points to compare :-
Even though Organic SEO is better than Google AdWords in terms of cost and credibility. It’s time to stop thinking about paid vs. organic search as a battle.
Paid campaigns and organic search strategies will likely always have a place in the marketer’s playbook and thinking of them as two competitors are no longer the reality of the digital marketing landscape. It’s a matter of striking the right balance.