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What Should Be The Size Of Google Ads?


Far is the time when Google was a simple search engine much more efficient than its competitors, which swept the map. Now it is one of the largest corporations on the planet and has not done so by helping you find videos of kittens (which if you have not noticed, does not charge you for it). He has achieved this by becoming the largest advertising platform on the planet and a fundamental pillar of any digital marketing strategy. That is why today, we as a brand marketing consultant are going to solve one of the questions that you consult most: the size of Google ads.

To be clear, when we talk about Google ads we do not refer to the outstanding results that search returns (that is what is called SEM, Search Engine Marketing), we refer to another equally powerful tool: the network display, a set of millions of web pages and applications that can display Google ads (or rather, managed by Google).

The Size Of Google Ads: More Effective Formats

The network display accepts a wide variety of formats, but according to Google itself, these are the most effective:

  • 300 x 250: the "medium rectangle," accepts text or image format, and is perfectly compatible with mobile devices. It is especially effective at the end of articles or inserted between text content.
  • 336 x 280: the large rectangle has characteristics very similar to its middle brother, but, of course, keep in mind that they will not be displayed on mobile phones.
  • 728x90: the most classic "banner" format. Ideal for inserting it in page headers, above the content, or in forums. It will also not be shown in mobile versions.
  • 320 x 100: for banners, mobile devices are recommended to use this format. It is twice the height of the previous one, which facilitates its display on phones.
  • 300 x 600: The largest format and, according to Google, one of the most working as they encourage interactivity with the user and its great visual impact. Normally it is placed on the sides of the pages.

Other Google Ad Formats

  • 320 x 50: another mobile banner format, although considerably smaller
  • 468x60: This banner is designed for desktop formats, but there is no great availability for this format, which limits the scope and efficiency.
  • 234 x 60: this banner adds two problems, small size and lack of spaces for its format.
  • 120 x 600: designed for narrow places, it also suffers from the limited availability of spaces.
  • 160 x 600: a narrow vertical format designed for the sides of web pages.
  • 120 x 240: a vertical banner that again suffers from low availability.
  • 300 x 1050: A large vertical block perfect for the side of the web and very interesting for the possibilities it offers, but there is high demand and little availability of such spaces.
  • 970 x 90: a format that when interacting with it expands to 970 x 415 by pushing all the content down. It can be somewhat intrusive.
  • 970 x 250: another huge format perfect to occupy the headers; however, we find a lot of demand for a limited supply of spaces again.
  • 180 x 150: a small rectangle adaptable to small spaces.
  • 250 x 250 and 200 x 200: two square formats designed for places where rectangles do not fit.
  • 125 x 125: a reduced version of the previous formats, called "button," but there are few places to place it.

We hope this post has helped you to learn more about the formats of the Google Display network.