Do you know who were the CM politicians from your state during the last state elections or maybe even from your constituency, what they looked like, what their motives were, so on, etc? The widespread presence of social media in politics consisting of Twitter, Facebook, and YouTube, has drastically changed the entire plans and workings of a way campaigns should run and how we Indians connect with their elected politicians.
The generality of social media in politics has made elected politicians and authorities more available and responsible to citizens. And the capability to release content and broadcast it to countless individuals immediately allows campaigns to thoroughly handle their politicians' images based upon abundant sets of analytics in real-time and at nearly no cost.
Being a prime brand consulting company, we asked around, and this held true with the majority of people. They would either vote for the party without even knowing the name of the candidate since they had absolutely no idea about who represents them and what their work has resembled.
In the days before the web and in the times of door-to-door canvassing, this information would exist as pamphlets and faces.
Nowadays the netas show up when many people are at work. The handouts are blown away by the wind before any worn-out cleaner troubles tossing them into the bin.
It is not just a hunch, but we all probably know where everybody is now, right? Either in front of a smartphone screen or a laptop/computer system screens, so wouldn't it be a great idea to pitch your ideas and promises there?
We are quite sure that we are not the very first one to come across this. Lots of leaders would have already started developing their online existence. Here are a couple of guidelines that we have created based on experience and analysis for any political figure to make sure that people know about them and their values, works, so on.
Have your own website
It doesn't matter what is being said about you or is associated with you, your site has to be referral point for your mainline on each problem (past, present & future). If a person wishes to know more about you and what you stand for, a website helps you give that info in a method that is cleared and finalized by you and make sure that people find your site when they search for you (at least your name) or for subjects related to you online.
Make Tik-Tok, Facebook, Twitter, Youtube, and obviously Whatsapp your top priority. Use these platforms to spark debates against unlawful events happening by giving your honest opinion. Do you know that US Former President Barack Obama was the first politician to tap into the sublime power of social media mainly because of his two successful campaigns?
Run social ads
It's difficult to reach individuals on social media successfully unless you advertise. Running social ads is the business design of social media agencies, and on their platforms, we have to play by their rules. A smartly run advertisement project on social media can get you great results.
Run search ads
Your website must rank on the top of the Google search, and for that, you have to run advertisements to get a presence on search engines. If a brand-new subject emerges in the election that you feel your perspective needs to be seen on, here is what you can do to make your site rank quicker than any other news website on that subject.
Make sure you have a great content team
Your content team must have individuals that know how to engage audiences on a regional and national level, which means that your content team should be strong in both local and national languages. Have you ever wondered why #AbkiBaarModiSarkaar worked? Well, mainly because it is appealing and provides the pitch of change in just 4 words that rhyme in the language spoken by the masses.
Get your group to keep an eye out for occasions and ideas that need resonance and can create a much effective tone with your audience. If you see a concern growing, find it before your competitors do and act it before they do.
Use modern-day formats
Yes, we are talking about memes. An animation of a meme can provide a far exceptional reaction in terms of details used by standard interaction. All that matters is that your copyright team has to adjust them to the problems that matter to you but make sure these formats must be posted online a
non-official or a fan page because there are always people who can take advantage of them.