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Quick Guide to Color Psychology in Marketing and Branding


Color psychology is a very broad topic, and it is not as simple as individuals make it out to be. We have always been influenced by the current trends and environment, and between of all this, colors have a huge impact.

We may not know, but certain colors give certain vibes to our brain which eventually helps us to decide, "Which product should I buy" and "What will be good for me" but in fact, we may not know anything about that product, but still it's the colors that are playing a significant role.

Utilizing color psychology to stimulate thoughts

According to research, it was discovered that 90% of decisions made on a new brand name were based on its color. Color psychology has been an ideal subject in several research studies for years mainly because every person has a different opinion about the same color and because of that sometimes, brands fail to establish the right stroke of color that can work its way through the people.

What matters to people is color fit. Using a single color or several contrast colors on a brand name can depend on its name length, type, meaning, history, etc. but that's just based on its name.

Many popular brands use the theory of taking only Bold Colors on their brand name irrespective of its name or any given feature as this concept has always worked. It is a fact that vibrant colors are much more approachable than dull colors.

Two Crucial Elements of Brand Personality

Being the best brand consulting firm, we researched on countless brands and their use of color that have influenced people in the past decade, and we have come up with two main elements that must be associated with the brand name to have the best result. These are:

  • The Five Question Criteria: Always ask yourself these five questions to analyze what color would you choose on your brand name.
  • Is my brand name masculine or feminine?
  • Is my brand name classic or modern?
  • Is my brand name loud or subdued?
  • Is my brand name playful or serious?
  • Is my brand name luxurious or budget-friendly?

Niche-Color Combination: Relate your brand name to these “feelings” and the colors associated with it.

  • Optimistic – Yellow
  • Friendly – Orange
  • Dependable – Blue
  • Peaceful – Green
  • Calm – Silver
  • Creative – Purple
  • Exciting – Red

The best thing you can do is to not go for the stereotyped approach (i.e., brown is elegance, red is passion) but to think about the color which comes first in your mind in the context of your brand name.

To do this effectively, observe what color psychology implies within your market like green can imply different things for an ecological business than for a financial business but in symbolism, green depicts life, nature, energy, harmony, ambition, etc.

How do Colors Influence People?

Red – Creates a sense of seriousness. Motivates hunger, therefore, is often used by fast-food chains. Physically promotes the body, raising high blood pressure and heart rate, related to motion, enthusiasm, and enjoyment.

Blue – It's associated with peace, dependability, serenity, and water. The most typical color used by conservative brand names looking to promote trust in their items.

Green – Connected with health, power, nature, and serenity and used in shops to unwind clients and for promoting ecological concerns. Green promotes consistency in your brain and motivates a balance causing decisiveness.

Purple – Frequently related to knowledge, royalty, and regard. Often used to promote charm and anti-aging items.

Orange & Yellow – Joyful colors nellaiseo that promote optimism. Yellow can make children cry, while orange can activate a sense of care. It is used to produce a sense of stress and anxiety that can attract purchasers and window consumers.

Black – Related to authority, strength, power, and stability. Often a sign of intelligence, however, can end up being frustrating if used too often.

Grey – Signifies sensations of usefulness, aging, and uniformity. Too much grey can seoindiarank lead to sensations of oblivion and anxiety.

White – Related to sensations of tidiness, security, and pureness. Can be used to predict a lack of color or neutrality. White color stimulates imagination, considering that it can be viewed as an unchanged, clean state.